 Polo shirts from the America's Cup collection by Peak Performance |
This will not be the first time that Peak Performance has been involved in sailing. Previously the sport fashion company has supported boats in the Whitbread Round the World Race, and in September they were one of the main sponsors of the Challenge Julius Baer on Lake Geneva.
The America’s Cup is the most prestigious event in the world of sailing. As such, according to Peak Performance CEO Jonas Ottoson, the event represents an excellent opportunity for Peak Performance to reach new audiences in a sector that they are already active in. Furthermore, many of those who sail also have an interest in skiing and playing golf, specialty areas for Peak Performance’s clothing.
In connection with the regatta, Peak Performance will launch an exclusive America’s Cup collection. The collection will be worn by all personnel during the event and will also be sold in a limited range of Peak Performance General Stores and exclusively by Harrods and Greaves in the United Kingdom.
The America’s Cup is the oldest trophy in international sport, also offering the biggest prize in world sport.
By Jonathan Fulwell